Tata Neu is an app that provides a personalized and comprehensive shopping experience by bringing together many of the Tata group's trusted brands on one platform. It offers a wide variety of products and services, including electronics, groceries, and travel, among others.

Tata Neu offers its users a variety of benefits and features, including special offers and a loyalty program that encompasses Tata brands. It offers diverse payment options and exclusive perks, allowing users to shop across various categories.

Customers can earn rewards called NeuCoins by making purchases on the Tata Neu app, website, or at brand stores or hotels. These NeuCoins can be redeemed for future purchases, and there is no limit to how many a customer can earn or use. Each NeuCoin is worth ₹1.

NeuPass is an upcoming membership service offered by Tata Neu that provides subscribers with special privileges with Tata brands. One of these privileges is the ability to earn at least 5% additional NeuCoins every time they shop on the app. There will also be other benefits that have yet to be announced.